Price vs. Value

If you’re a freelancer, contractor or have a service based startup consider this…

Reverse engineer your pricing strategy by focussing on value and working backwards.

Ask your prospects the following three questions…

  1. What is your greatest challenge right now?
  2. What would this mean for you / your business if I could solve this challenge?
  3. How much would you pay for a solution to this challenge?

There – now you have everything you need to create a value based pricing strategy.

 

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